Ever since adwords was able to automatically optimize the display of ads based on click-through rates I've been curious about automatic content and web design.
Shouldn't web widgets, such as those at jquery automatically rotate through colors, size and perhaps even functionality from the moment they are launched?
This way they would be regularly updated and improved. Some of the website control would be turned over to an optimization program that would cycle through a predefined range of options (colors, size, location, functionality) which would then feedback and choose the best combination set.
I can see one bit of the admin console that looks something like this:Each in this way, multi-variate testing becomes even more scalable so that widget option rotations could be linked. The purple button rotates into orange when the content switches to internal vs. external.
In its simplest form a button is optimized with no input from the site editor. In it's most complex form, the entire size can morph and change based on site visitor behavior....
The site responds to traffic and builds itself in a way that optimizes whatever goal is set...
